Download the Lil Sugar app and expose them all."Ī PDF download of an accompanying book is available with the app. The video ends with Lil Sugar trapped in an app as a voiceover explains: "Sugar can be disguised in many forms. I got 99 names and Lil Sugar is just one (Yeah) It's true, I'm very proud of what I do to you, Hide-and-seek, peek-a-boo, I made a fool of you, I'm the villain that's hiding in the soda can Get your burgers and fries from burger land, You can choose any topping and I'm there for you In the salad dressing, ice cream and the muffins too,
You're not the same, there's a change, 'cause obesity came. Play a game with your brain, as I'm bringing the pain, I keep you being greedy, make you think you really need me, I give you diabetes from the treats and all the sweeties, So whenever you are hungry, imma be your friend I keep changing my name, it gets you to look Sneak up in your body, just to get you hooked
We think we know how to find sugar, and we don't."Ī two-minute video features Darryl McDaniels-DMC from Run-DMC-as the voice of Lil Sugar, rapping about hiding in unsuspecting foods and causing diabetes. "HHPH brings kids in through culture and dance, fusing hip-hop into health education. "I admire the way they deal with health education for kids," says Thiago Fernandes, creative director at Area23, the agency that created the campaign. With an app, book and rap video, HHPH hopes to curb childhood obesity and type 2 diabetes, heart disease, chronic kidney disease and Covid-19, especially in Black and brown communities, where rates of illnesses are disproportionately higher. "Lil Sugar" is a sugar cube who hides in plain sight under the guise of hundreds of different ingredient names so adults and kids won't realize he's lurking in more places than expected. Hip Hop Public Health (HHPH) did both in a campaign to educate kids about the countless names for sugar and steps to avoid it in excess. Sometimes the easy way to learn something is to create a song or make a game of it.
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